Social Media Marketing

The Confusion of Social Media Marketing

At Small but Mighty Marketing, we recommend that all of our clients consider building social media into their business’s marketing mix. Why is that important? Social Media offers companies a chance to interact with customers and potential customers in real time. Years ago, companies would need to wait for a customer to either call, email, or physically walk into their brick and mortar shop to have that chance to interact.

Today, social media is considered the ultimate in word of mouth referral marketing.

Consider this: Uncle Harvey just took Aunt Hilda to the newest restaurant in town. He checks in and reviews his experience on Facebook. His recommendation of the restaurant shows up in his friends’ newsfeed and, without lifting a finger, the restaurant has reached a new crop of potential customers!

Not all social media interactions and mentions are positive, but these platforms offer businesses a unique opportunity to monitor the discussion of their operational performance and adjust their customer service to their customer’s experience. Online testimonials are a crucial aspect of any online presence and today users are paying even more attention to how companies respond to less-than-positive reviews.

Small businesses need to leverage these free platforms to their marketing advantage. Small but Mighty Marketing can assist in building a social media infrastructure and posting strategy that complements the online presence for your company. There are many platforms out there but that doesn’t necessarily mean every one of them is the right choice for your business. Let us take the guesswork out of social media marketing for you.

Social Media Marketing Services:

  • Social Platform Account Setup (includes setup on your personal devices)
  • We don’t do TWITTER! Yup, you read that right.
  • Consistent Company Branding across platforms
  • Post Strategy Development (what to post & when)
  • Network Building Consulting (who to like/follow to grow your audience)
  • Blog Writing
  • Social Advertising (When should I buy advertising? How much should I spend?)

Social Media Platforms We Can Help You With:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Yelp
  • Angie’s List
  • And much more!