Let’s face it . . . The World Wide Web has become a whole lot of noise. Between advertisements, millions of webpages on one topic, and an endless social newsfeed, the excessive, in-your-face marketing noise causes all of us to ignore a majority of the information put in front of our faces.
Search Engine Optimization or SEO is a business’s main tool in cutting through the noise.
In the simplest of terms, SEO is writing content to show up in search engine results for a specific topic.