There are two different types of SEM or Search Engine Marketing: Organic and Paid.
Search Engine Marketing (SEM)
ORGANIC SEO
This is your SEO or Search Engine Optimization. It’s important to optimize your website content — text, images, headers, page title, meta data, and even your video — to very specifically target the keywords people are typing into that search box
BASE SEO TACTICS
- Title & Header Tags
- Page Text
- Meta Data (included in the page header within the HTML code. Information unseen by the end user)
- Image Alt Tags & Titles
- Links (inbound & outbound)
PAID DIGITAL ADVERTISING
Paying for digital advertising is ensuring your content gets seen. It needs to be seen by the right people and at the right time. Regular audits, assumptions, and administration makes the difference between a successful paid campaign and the alternative: wasting your money.
SEARCH ENGINE ADS
- Google Ads
- Bing Ads
- Retargeted Marketing
SOCIAL ADS
- YouTube
- Yelp
Sometimes you only need one of these forms of SEM [HINT: it’s always SEO]. Other times, adding paid advertising to your small business SEM strategy really achieves the numbers you’re seeking.
We know how frustrating and time consuming that setting up and maintaining digital advertising campaigns can be. Not only can we create a strategy from scratch, we can also evaluate any existing campaigns for your company and perhaps recommend improvements to boost results.
With Small but Mighty Marketing, our goal is to help you reach YOUR goals. We want to craft the best strategy to fit your small business and nonprofit needs. We won’t ever oversell you on services. If we don’t think it would work, we won’t suggest it.