Marketing is so much more than just having a website or just posting on social media.

If you build it, will they come? If you post it, will they share?

You’ve made investments into your website, into your office or shop, into really anything that touches the business … it would be a waste of all your efforts if you don’t plan to support it by telling people about it.

A Marketing Mix can provide that support. Let us explain . . .

Small Business Hero Reveal

If marketing is putting the right product in the right place, at the right price, at the right time, then a marketing mix is using a set of tools to reach that objective.

Many believe marketing is all about promotion. While it’s a big part of what we do for our clients, at Small but Mighty Marketing, we find more value in looking at the bigger picture when writing a custom marketing strategy for our clients. The 4 P’s of the Marketing Mix: Product, Price, Place, and Promotion.

The Four P's of Marketing

If your goal is to increase brand recognition, we would (for example) blend a mix of social media marketing along with retargeted ads to increase viewers to a video on your website. Therefore your marketing mix would consist of:

  • Social media marketing
  • Paid digital advertising
  • Video production

Think of a marketing mix like choosing from the à la carte menu of a marketing agency. Picking the right mix can help you to achieve your marketing goals.