So you’ve got a website. Now what?
Not investing in a digital marketing strategy, either on your own or with the guidance of a small business marketing consultant [like us!], it would be like buying a car and not keeping up with the maintenance of it. Sometimes a website page needs an “oil change” if it’s not performing well.
Just because you launch a website does not mean people will find you. That’s where digital marketing becomes such a valuable aspect of a marketing strategy. You’d be surprised to learn just how much falls under the umbrella of digital marketing.