Digital Marketing

So you’ve got a website. Now what?

Not investing in a digital marketing strategy, either on your own or with the guidance of a small business marketing consultant [like us!], it would be like buying a car and not keeping up with the maintenance of it. Sometimes a website page needs an “oil change” if it’s not performing well.

Just because you launch a website does not mean people will find you. That’s where digital marketing becomes such a valuable aspect of a marketing strategy. You’d be surprised to learn just how much falls under the umbrella of digital marketing.

All the platforms under the umbrella of digital marketing

WHAT IS DIGITAL MARKETING

Put simply, it includes:

SEM, Search Engine Marketing
- SEO
- Paid Digital Advertising
- Retargeted Marketing
Social Media Marketing
Email Marketing

Small but Mighty Marketing can help you save time by identifying the best mix of digital marketing for your business.

START HERE:

Assessing Your Website

Any good digital marketing strategy starts with either a new website OR an assessment of an existing website. Focus points we consider:

Search Engine Optimization (SEO)

Is your web text/copy written to target the ideal keywords for your product or service?
Are your headers, titles, image alt tags optimized for your keywords?
Is your website engaging in worst (versus best) practices for SEO: keyword stuffing, hidden keywords, etc.?

Budget

We believe in testing and data. Small but Mighty Marketing can start with a small budget and test what works best before we increase the spend

Messaging

What is going to resonate with potential customers/clients/donors?
Again, testing is key!

Digital Marketing Platforms

We assess your desired target audience and can then determine which platforms would be best to deliver your message.
Google AdWords, Retargeting, App ads: We work with the platform and vendors to ensure your investment is maximized and getting the results your desire.

Maintenance

We keep on the latest changes and trends in the digital marketing world so you don’t have to! We can discuss a monthly retainer to maintain your digital marketing accounts and ensure that the strategy is working to meet your goals.

Get A Tune-Up

Existing Small Business Website & Social Media Presence

Small but Mighty Marketing can do a full bumper-to-bumper diagnostic on your website and see if there are ways to improve your small business digital marketing efforts.

Start From Stratch:

New Website & Social Presence

Start From Stratch: New Website & Social Presence

We can build it out for you, from scratch: your branding, your website, and your small business digital marketing strategy

We often compare marketers to accountants who must constantly upkeep their knowledge of the tax code. The digital marketing industry changes annually. Keeping up on the latest digital trends is Continuing Education for us. Small but Mighty Marketing is here to help small businesses and nonprofits navigate the confusion of search engine marketing.