Small but Mighty Marketing began in 2010 under the name Anne Gerber Marketing. Catchy name, right?
I have always had a passion for small businesses since growing up watching my father build his small business in Toledo, Ohio. After growing up in a small business family, that need to #SupportLocal just never goes away. Since starting my humble, little firm, I have consulted for and designed projects for small businesses in industries such as manufacturing, retail, telecom, skilled trades, and startups.
My passion for small nonprofits was the catalyst for obtaining my Masters of Business Administration with an emphasis in International Marketing in 2008. Having an MBA gives me a strong overview of business. In 2012, I made the decision to pause my marketing firm after given the opportunity to run a client’s startup company, The BrewsKey.
As the Chief Operations Officer of The BrewsKey, I wore every hat as is apt to happen within a small business. The BrewsKey is an innovative beer-dressing device which dispenses all natural dehydrated lime and sea salt inside the beer bottle. I am proud to say that I played a part in expanding the brand recognition of that product in 45 out of the 50 states in the US. The BrewsKey was featured in several high profile magazines and blogs, included in the 2015 Official Grammys Swag Bag, and highlighted as a Summer Must-Have on Good Morning America with Kathie Lee and Hoda, who put down their wine glasses to pop a BrewsKey for the segment. I successfully saw The BrewsKey through a rigorous two year Research & Development phase to extend the product’s shelf life from its initial life of 3-6 months. After two rounds of accelerated shelf life testing, The BrewsKey has a shelf life of 13+ months and is currently shopping for investor funding.
After a brief dance as the Director of Business Development with a marketing agency, I realized that the goals of an agency just didn’t match up with my desire to service small businesses and nonprofits. With my husband’s blessing to go it alone again, Anne Gerber Marketing was rebranded and relaunched as Small but Mighty, a phrase I often use to describe the amazing nonprofits I advocate for: San Antonio Threads, TruLight127 Ministries, and THRU Project, of which I am honored to currently sit on the board.
My passion today is playing a part in the growth of a small business because I genuinely believe they are the backbone of this country.